izzy gut • pop culture professional izzy gut • pop culture professional

about me

Down-to-earth. Positively delusional.

That’s me! I’m Izzy Gut. I’m a Chicago-based branding expert and multimedia creative with a heart of gold, a dark sense of humor, and a serious passion for pop culture.

A dreamer by nature and disciplined by nurture, I consider myself an architect of opportunities. My endless curiosity, emotional intelligence, and love for literacy have elevated every project and brand I’ve touched—and my portfolio and abilities run the gamut as a result.

From copywriting and editing to photo, video, and podcasts to music and merchandise, I curate the kind of storytelling that garners quality engagement and growth across platforms without compromising authenticity or succumbing to the omnipresent stress of social algorithms. My dynamic strategy is guided by social listening, creative expertise, and data for consistently relevant and innovative content.

With a human-first approach and an emphasis on always adding value, my partnership promises you’ll feel equally as informed and inspired as the communities we’re fostering. I’ll help you harness and embrace the chaos of everyday life for a tangible, positive ripple effect that offers fulfillment and takes you further in the long game.

If you’re feeling stuck, stressed, or cynical, I don’t blame you. I always respect the devil in the details, but I’m also partial to transforming the mundane (and the messy) into magic.

My philosophy can be best summarized by one of my biggest inspirations, activist and author Audre Lorde:

"I am deliberate and afraid of nothing."

Tell me your current biggest fear, and I’ll show you how to redirect and repurpose it into your next opportunity.

To chat or collaborate, you can email me or message me on LinkedIn.